Software / Attribution

Know what actually produced the customer.

Liftola connects advertising to real conversions, sends accurate conversion data back to the ad platforms, measures campaign performance against the outcome, and tests pages on revenue rather than proxies.

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In use on live operator sites since January 2026.

The problem

Most ad accounts are optimizing on broken data.

A visitor clicks an ad, browses, leaves, comes back two days later on a phone and books. Analytics records a direct visit. The ad platform never learns the ad worked, so it spends the next week buying more of whatever produced a form fill instead.

Nothing errors. The dashboards are full. They are just measuring the wrong thing, and the budget follows them.

What it does

Four things, none of them a dashboard for its own sake.

Marketing attribution

Every session carries its source through to the booking, including the ones that arrive days later or finish on a different device. You see which channel produced the customer, not which channel was touched last.

Advertising conversion tracking

Confirmed conversions are sent back to Google and Meta, so the platforms optimize against real outcomes instead of form fills. Most accounts are bidding on the wrong signal and cannot tell.

Landing page testing

Challenger pages run against the current page and are judged on revenue rather than clicks. A page that wins on engagement and loses on sales loses.

Advertising campaign performance

Campaign, ad group and keyword performance measured against the outcome that pays for it, with the cancellations and refunds that marketing reports usually leave out.

Questions

Do we have to change how we take bookings?: No. The tracking sits alongside your existing booking system rather than replacing it.
Is this only for tour operators?: It was built for businesses where the sale completes in a booking system rather than an ecommerce cart, which is why tours came first. The problem is not specific to tours.
Who owns the data?: You do. It is your ad accounts, your site, your customer records, and you can export them.
Can we use this without Liftola running our marketing?: Yes. It is the software, available on its own. Liftola Tours is the version where we run everything around it.

See what your advertising is actually buying.

Tell us how you take bookings and what you spend. We will tell you what you are currently unable to see.

Talk to Liftola