Liftola Tours

Fully managed growth for tour operators on FareHarbor.

One team builds your website, runs your advertising, tests every page and answers for every booking that comes through your own site. You keep running the tours.

Talk to us about your operation

What is included

Everything between a search and a booking.

Website design and build

A site on your own domain, built by us and owned by you. Every tour page written to sell and to rank. Existing URLs preserved so nothing earned in search is lost.

Google Ads management

Campaigns for your tours and your destination, run in your own account. Bids learn from confirmed bookings because we send each one back to Google Ads as a conversion.

Page testing

Whole-page challengers against the current page, decided at the edge with no flicker, judged on bookings and revenue. Testing runs from the day the site goes live, not later.

Search engine optimization

Tour pages and articles built to earn rankings in Google and citations in AI answer engines. Every piece is checked against your facts and approved by a person before it publishes.

Booking attribution

Our own software matches every online booking to the click, page or article that produced it. The report you get is a measurement, not an estimate.

Lead and customer systems

Inquiries, contact forms and customer records kept in one place, with nothing lost between the site and your inbox.

The number

Direct online bookings. Nothing else counts.

We answer for the bookings that come through your own website. That is the one number on every report, and it is the number the engagement is judged on. Marketplace and OTA bookings are not in it, and we do not take credit for them.

Because our software matches each booking to the click that produced it, the number is measured. We do not model it, estimate it, or borrow it from a platform dashboard.

What it costs

From $3,000 a month, plus a share of the bookings we produce.

A one-time launch fee covers the build. After that the monthly fee is the greater of $3,000 or a share of your direct online bookings, so we are paid when you are. Ad spend is yours, in your account, and we take no percentage of it. The share and the launch fee are in the proposal, once we have seen your numbers.

We work with operators doing at least $500,000 a year in online bookings. Below that, the fee is a bigger share of your revenue than we think is fair, and a marketplace is honestly the better deal.

We do not take your competitor

Your keywords in your market are yours.

When you sign, the search terms we bid and rank on for you, in your market, are off the table for any other managed client, for the length of the engagement and six months after. Paid search demand in a market is finite, and we will not sell the same demand twice.

Two things this does not cover, said plainly: our software is available to any operator, and the travel sites we operate list every operator in a market. The managed service is what is exclusive.

Who it is for

  • Operators taking bookings through FareHarbor, doing at least $500,000 a year online.
  • Operators who want more of their bookings to be direct, and fewer to come with a marketplace commission attached.
  • Owners who would rather run the tours than the marketing, and who want one team to answer for the result.

Who it is not for

  • Anyone who wants only the ads, or only the site. We do not sell slices, because a slice cannot be measured on its own.
  • Operators who want to keep marketing in-house and buy software. For that there are our tools, starting with Liftola Articles.

How an engagement starts

Five steps, in order.

  1. Step 1

    A conversation

    You tell us what you run and what you want to grow. We tell you what we would and would not take on.

  2. Step 2

    A review

    We look at your site, your ad account, your booking history and your search presence, and come back with what we found.

  3. Step 3

    A proposal

    Scope, the number we will answer for, what stays yours, and what it costs. Nothing starts until you have read it.

  4. Step 4

    The build

    We rebuild on your existing URLs with attribution wired in and the first tests ready, then go live with testing running from day one.

  5. Step 5

    The run

    Ads, tests, content and reporting, week after week, with the same number at the top of every readout: direct bookings from your own site.

What stays yours

Your domain, your website, your Google Ads account and its history, your customer data, your booking history and your FareHarbor account. All of it lives in accounts you control, and you can take every piece with you at any time.

If we part ways, the site stays with you and keeps running. What leaves with us is the engine behind it: content generation, attribution, testing and the lead systems.

What we do not control

The crew, the boat, the weather and the reviews they earn. We own demand and conversion, not the experience on the water, and a run of bad reviews takes any funnel down with it. We name that boundary at the first conversation.

Send us your website.

We take on a small number of operators at a time. Tell us what you run and we will tell you whether we are a fit.

Talk to us